About a month ago I was looking for new ways to generate more leads for my network marketing business. For many years I would purchase ad spots on Google, also know as pay per click or PPC. These ad spots were very targeted, but I just needed even more targeted.I then began to study Facebook and the advantages its has over Google when it comes to buying ad space. The concept is still the same. You buy ad spots and on the right hand side of Google are the ads. Facebook also uses this same model. But the big difference is the ability to laser focus your attention on a very small, targeted group.Think about all the data you enter into your Facebook profile? And then think about all the groups you have joined. All this information is available to the advertiser. This is something Google could never do. The most targeted you can get on Google is to search for keywords. These keywords are all the data you have on the your potential prospects.There are a few secrets you can use to help you get the most bang for you buck. Its important that you follow a few key principles when using Facebook advertising. If you don’t, then you can lose a ton of money.1. External URL with Keyword in the HeadlineYou have 2 options with Facebook advertising. Either send the traffic to your fanpage, or send it all to a lead capture page. I recommend you send all your traffic to an external URL, or lead capture page. And on that page always put in the keyword your trying to target. Since we are in MLM and looking for other network marketers. We can target other MLM companies. Add in the MLM company name, in the headline, on the lead capture page. If you are using a system, then you can add in the sr1= tag to the end of the URL. This will place a keyword on your lead capture pages.2. Keyword in the Headline.Always ask a question in your headline and add in the keyword you trying to target. Are you struggling in ____? The question gets people’s attention. And the keyword will make them really want to see what you have going on.3. Picture and keyword in descriptionGet really creative with your add. A picture will help you get others to take notice of your add. Facebook advertising really is about getting others to stop what they are doing on Facebook and look at your ad. Once you get them to your ad, you can suck them into your description and picture. Your description will have the same keyword from the headline.4. Zero in your TargetThe most important part of Facebook advertising is to laser target your ads. Since there is so much data on individual users it only makes sense to target who you want. Narrow down your target and get a list of less than 5,000. This can be only men, in new york, single, and who are interested in the movie Rudy. The more focused you get the better chance your ads are going to be cheap and make you a profit.With all this new traffic you built using your new Facebook advertising, what are you going to do with it? Its time to generate Free Leads that you can use in your business.